Privacy Policy — Switzerland
1. Controller
The controller within the meaning of Art. 5 lit. j FADP is:
Taxi Privé Lugano
Via Otri 8, 6900 Lugano, Ticino, Switzerland
Email: booking@taxiprivelugano.ch
Phone: +41 76 510 31 78
This policy fulfils our duty to inform under Art. 19 FADP. It applies to this website and to our private chauffeur service.
2. Personal data we process
| Category | Examples | Source |
|---|---|---|
| Onboarding data | Name, phone number, email address | You, when you contact us to onboard as a customer (form, WhatsApp, email, phone) |
| Booking data | Pick-up and destination, date and time, passengers, luggage, flight or train number, notes and special requests | You |
| Technical data | IP address, browser, device, time of access (server logs) | Automatically, when you visit the website |
| Communication data | Messages and call records exchanged with us | You / us |
We do not intentionally request sensitive personal data (Art. 5 lit. c FADP). If you tell us about health-related needs, for example reduced mobility, we use that information only to provide the ride, and only with your consent.
3. Purposes and justification
- Handling enquiries and bookings, and performing the transport contract. Justification: the contract with you, or pre-contractual steps at your request.
- Record-keeping duties. Justification: legal obligations (Swiss Code of Obligations, tax law).
- Operating and securing the website (server logs, abuse prevention). Justification: our overriding private interest in a secure, working website (Art. 31 FADP).
- Passenger safety, dispute handling and claims. Justification: our overriding private interest, or legal obligations.
- Marketing messages. We do not currently send marketing. If we start, we will ask for your consent, which you can withdraw at any time.
We process data in line with the principles of Art. 6 FADP (lawfulness, good faith, proportionality, purpose limitation, accuracy and security). We do not carry out automated individual decision-making (Art. 21 FADP) or profiling.
4. How the website and booking work
The booking form on this website does not send your details to our servers. When you submit it, it prepares a pre-filled WhatsApp message, which you then send yourself. Your details reach us only when you send that message, or when you contact us by email or phone.
The only personal data we collect is what you give us when you onboard as a customer for our taxi service. Our website loads fonts from Google Fonts and map tiles from OpenStreetMap. When you open the site or its map section, your browser sends your IP address and technical data to Google and to the OpenStreetMap Foundation servers (operated in the United Kingdom), which are located outside Switzerland (see section 6). We do not use analytics, advertising or tracking tools.
5. Disclosure to recipients
We do not sell your data. We share it only where needed, with:
- Google (Google Fonts) and the OpenStreetMap Foundation (map tiles), which receive technical data such as your IP address when the fonts and map load;
- WhatsApp (Meta), only if you choose to contact us there;
- authorities and courts, where the law requires it or to establish, exercise or defend legal claims.
6. Transfers abroad
We mostly process data in Switzerland. Google and, if you use it, WhatsApp/Meta may process data in the EU/EEA or other countries, including the United States. The OpenStreetMap Foundation operates in the United Kingdom, which the Federal Council recognises as providing adequate protection. Where the Federal Council has recognised the country as having adequate protection (Art. 16(1) FADP, Annex 1 of the Data Protection Ordinance), we rely on that. Where it has not, we rely on appropriate safeguards such as the standard contractual clauses recognised by the FDPIC (Art. 16(2) FADP), certification under the Swiss-US Data Privacy Framework, or your explicit consent or contract performance (Art. 17 FADP).
7. Retention
- Customer and booking records: 10 years from the end of the business year (Art. 958f Code of Obligations).
- Enquiries that do not lead to onboarding or a booking: deleted within 12 months of last contact.
- Server logs: kept for a short period, normally no longer than 90 days, unless needed to investigate a security incident.
After that, data is deleted or anonymised unless the law requires longer retention.
8. Data security
We take appropriate technical and organisational measures against unauthorised access, loss and misuse (Art. 8 FADP), including encrypted transmission (HTTPS), access restrictions and confidentiality obligations. We will notify the FDPIC, and where required you, of a data breach that is likely to result in a high risk to your personality or fundamental rights (Art. 24 FADP).
9. Your rights
- Access to your personal data (Art. 25 FADP);
- Rectification of inaccurate data (Art. 32 FADP);
- Deletion of your data, and objection to processing or to disclosure to third parties (Art. 32 FADP);
- Data portability in a common electronic format (Art. 28 FADP);
- Withdrawal of consent at any time, with effect for the future.
To exercise your rights, write to booking@taxiprivelugano.ch. We may need to verify your identity, and will normally answer within 30 days (Art. 25(7) FADP). Rights may be limited where the law allows.
You may lodge a complaint with the Federal Data Protection and Information Commissioner (FDPIC), Feldeggweg 1, 3003 Bern.
10. Cookies
We do not use tracking, analytics or advertising cookies. Only technically necessary storage, such as your language preference, may be used to run the site.
11. Changes to this policy
We may update this policy at any time. The version published on this page, with its date, applies. For EU/EEA visitors, see also our GDPR privacy notice.